Apex + LWC since 2017

Salesforce built by engineers — not admins running production Apex.

Salesforce development for organizations whose org is the system of record — not a side experiment. Custom Apex, Lightning Web Components, Mulesoft integrations, and CI/CD that actually works on Salesforce. We do NOT do implementation or admin work. We do NOT install AppExchange products.

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8YR
Median engineer time on Apex in production
24
Active orgs in continuous engineering since 2020
0%
Time-and-materials engagements (flat fee only)
98%
Apex test coverage we hold across maintained code
Engineered Salesforce orgs for
PEMBLETON SAAS Cartwright Industries rosewell.media HOLMSBY FINANCIAL Willowbrook Capital sandring.diagnostics
Why teams call us·1

Three patterns that send Salesforce projects sideways.

Salesforce development engagements typically start with one of these. The first call is about whether engineering — not more admin/consulting — is what is missing.

Gap (1)

The implementation partner is gone, the org is a mess, and nobody knows the Apex anymore

The original implementation partner built 130 custom Apex classes, 40 triggers, and a Lightning component framework that predates LWC. Test coverage is 71% with mostly trivial assertions. Apex deployments fail randomly. No engineer on the current team has worked in Salesforce. The implementation partner left ten months ago.

Gap (2)

Salesforce CPQ or Industries customizations grew into a monster

Quote generation takes 14 seconds. The price-rule engine has 800+ rules nobody fully understands. Custom Apex extends the standard CPQ flow in ways that conflict with each Salesforce release. The team has been blocking the org from upgrading to the Spring 26 release because they cannot predict what will break.

Gap (3)

CI/CD on Salesforce is somehow still bad in 2026

The team uses Copado, or Gearset, or sfdx with hand-rolled scripts. Deployments fail 30-40% of the time. Sandbox refreshes break the pipeline. Production changes still occasionally happen through the UI because the deployment path is too painful. Nobody trusts the package version numbers.

What we build·2

Five engineering practices priced by deliverable.

Salesforce development priced by deliverable, not by hour. Apex, LWC, integrations, and CI/CD. We do not do implementation, admin work, or AppExchange installation.

Custom Apex development

(1/5)

Apex classes, triggers, batch jobs, and Queueable architecture. We write Apex the way engineers write code — with proper layering, dependency injection where it helps, and a test suite that actually catches regressions. 95%+ true test coverage on every engagement (not the 75% that passes deployment).

$80,000 – $360,000

Lightning Web Components (LWC)

(2/5)

Production-grade LWC development for custom UI in Salesforce. We do this when AppExchange will not fit. Composition over inheritance, proper state management, and accessibility from day one. We do NOT build Aura components in 2026 — and we will tell you to migrate yours.

$70,000 – $280,000

Mulesoft / integration engineering

(3/5)

Salesforce-to-everywhere integrations using Mulesoft, Boomi, or hand-rolled REST. Async patterns, retry semantics, deduplication, and observability. Most Salesforce integration projects break not on initial implementation but on edge cases under production load — we build for the edge cases first.

$110,000 – $420,000

CI/CD + DevOps for Salesforce

(4/5)

Copado, Gearset, or sfdx + GitHub Actions overhaul. Deterministic deployments, sandbox refresh automation, source-driven development properly enforced. We have rebuilt Salesforce CI/CD for 11 orgs in the last 18 months and have opinions about every tool in this space.

$45,000 – $160,000

Senior Salesforce engineer embedded

(5/5)

Principal-level Salesforce engineer placed inside your team for 6-12 months. Same standup, same Slack, same on-call. Named individual on the contract. Architecture review, mentoring, PR review. We have done this with Fortune 500 sales orgs and Series-B fintechs alike.

$24,000 / month
How we run engagements·3

Four steps from org audit to handoff.

Same shape every time. Scope adjusts, the method does not. Salesforce engineering without method becomes another rescue project.

01.
Step 01
Step 01

Org audit

Two-week paid assessment. Static analysis on Apex with checkmarx / CodeScan, test coverage audit (real vs. nominal), deployment pipeline review, integration inventory. Written report. Flat $15,500 fee whether we proceed.

02.
Step 02
Step 02

Architecture

Architecture decision records for non-trivial choices — package structure, trigger framework, LWC composition strategy, integration patterns. CI/CD gate decisions agreed before production changes.

03.
Step 03
Step 03

Engineering

Code in your repo from day one. Weekly demos. PR review by your team mandatory. Production deploys behind feature flags. We do not push code your team has not reviewed.

04.
Step 04
Step 04

Handoff

Three-week parallel period. Your team operates, we shadow. Runbooks tested. Performance budget documented. 30-day and 90-day check-ins, then the org is yours.

Common questions·4

What we get asked before signing.

Questions from recent Salesforce development discovery calls. Honest answers, including disqualifying ones.

Different role. Implementation partners (Slalom, Deloitte Digital, IBM Consulting, Accenture) are excellent at standing up Salesforce orgs, configuring objects, and running organizational change. They are not built for serious engineering — Apex frameworks, LWC architecture, CI/CD discipline. We are. If your org is greenfield and needs implementation, hire a partner. If your org exists and the engineering is what is breaking, hire us.
No. We do not configure flows, set up users, or build reports. The boundary between admin work and engineering on Salesforce is blurry but it matters — admin work is best done by Salesforce admins who can be on-call inside your org. We work alongside admins routinely, but we do not replace them.
Use Flow when Flow fits and Apex when Apex fits. The push from Salesforce to move things to Flow has gone too far in some cases — complex business logic in Flow becomes unreadable and untestable. Our rule of thumb: if the logic has more than 6 decision branches, more than 2 loops, or any non-trivial collection manipulation, Apex is the right answer. Otherwise Flow.
Maybe, but cautiously. CPQ is powerful but the customization patterns have technical debt baked in, and Salesforce's direction (Revenue Cloud, Subscription Management) is unclear. For organizations already on CPQ we maintain and extend it. For greenfield we would have an honest conversation about whether a custom quote-to-cash system might serve better.
Source-driven development is the answer, and it works — but it requires discipline most orgs do not start with. We typically reduce sandbox count by 40-60% in the first 90 days by consolidating purpose (no more "dev1, dev2, dev3, dev4" sandboxes). The remaining sandboxes get scheduled refresh windows with automated post-refresh setup. The org becomes auditable.
We build on top of AppExchange products when our clients have them — most clients have at least 5-10 installed. We do NOT build new AppExchange products ourselves; that is a different business model with security review cycles we are not set up for. We have, on a few occasions, helped clients replace an AppExchange product with custom code when the licensing or extensibility math no longer worked.
Real coverage, not nominal. We aim for 95%+ true coverage (with meaningful assertions) on every engagement. We use Apex Test Suite consistently, integrate test results into CI, and refuse to deploy code with coverage that exists only to pass deployment thresholds. We have helped multiple clients move from 76% nominal coverage to 92% real coverage and the regression rate dropped 60-80% as a result.
04How engagements are priced

Four engagement shapes by deliverable.

Salesforce development priced by deliverable, not by hour. Numbers below are typical ranges from late-2025 / early-2026 engagements. Apex, LWC, integration, and CI/CD work only — we do not do implementation or admin.

STEP 01

Org audit

$15,500
2 WEEKS
  • Static analysis on Apex + CodeScan / Checkmarx
  • Test coverage real vs. nominal review
  • Deployment pipeline + integration inventory
  • Same fee whether we proceed or not
BUILD

Custom Apex build

$80k – $360k
4 – 8 MO
  • Apex classes, triggers, batch + queueable
  • LWC for new custom UI components
  • 95% true test coverage non-negotiable
  • CI/CD discipline from day one
INTEGRATION

Integration engineering

$110k – $420k
3 – 6 MO
  • Salesforce-to-everywhere with Mulesoft, Boomi, or REST
  • Async patterns + retry + deduplication
  • Observability from day one
  • Edge cases tested before happy paths
EMBEDDED

Embedded engineer

$24,000/mo
6 – 12 MO
  • Principal Salesforce engineer on retainer
  • Same standup, same Slack as your team
  • Same on-call rotation as your team
  • Named individual on the contract
05/What clients say

What our clients say.

"Senior engineering practice that took our discovery seriously. The proposal was three pages and it held through delivery."

Sarah Rossi · Principal Engineer · at a research lab spinout

"Friday demos, Monday changelogs, documented decisions. Felt like working with an internal team, not an outside agency."

Tomás Zhang · CEO

"Mid-engagement scope change — they re-cut the backlog instead of running a change order. That kept the budget."

Hiroshi Donoghue · Co-founder

Tell us about your org situation.

Send the rough outline — current Apex inventory, what is breaking, what compliance is coming up, what your VP of Sales Ops is asking for. A senior Salesforce engineer responds within one business day with questions or a direct next step.

Direct reply from a senior engineer
NDA before any technical or org specifics
If we are not the right fit, we say so on the call